Yo-yos: Weapon of Choice

About two years ago, Diet Mountain Dew put out commercials with interesting and odd facts to showcase the odd fact that Diet Dew was just as "good" as regular Dew. Their tag line was as follows:"You think that's surprising? Get this: Diet Dew has all the intensity of regular Dew with none of the calories."

I think they decided to go this route because simply stating the fact would've reminded audience members of Diet Dr. Pepper ads which have always told us that 'Diet is just as good as the original.' It was a good way to stand out, as I recall my grandparents and parents loving it.

This commercial hits the humor aspect of advertising right on the head. It's not offensive or gimmicky, its pretty clever, actually. My favorite part being the man and his wife at the ATM. Overall, its just so well done and funny.

Only problem is, I sometimes forget that the commercial was for Diet Mountain Dew. And the reason I think is that the ad mentions the product in the last 30 seconds only, and it doesn't stand out amidst the chaos of the commercial. They did hit the mark, however in making this a viral video. I simply think the humor overshadowed the product.

Though I love the humor in this ad, had it  had more of the element of it's actual product, I think it would've been a much more successful advertisement.

Kinetic Typography: Take Two

Here is one of the kinetic typography videos now that I understand how to embed them onto my blog. Yay!

For more info, refer to my post called "Kinetic Typography".

Keep in mind, this is just an example of how kinetic typography can be used to bring words to life. In this case, Harry and Lloyd's dialogue is used and the off-spelling isn't a usual for typography, its a nod to the opening credits of the movie "Dumb and Dumber," where all the large words in the credits are spelled wrong.

Kinetic Typography

Kinetic: Moving
Typography: Font
Kinetic Typography: Moving Font

This is a type of moving font that I am really intrigued by. Though I haven't seen it used in many advertisements, I think it should be. The marquee-style font really catches one's attention and leaves the view literally hanging on to each word. Also, the words can be used in so many various ways (as evidenced in my links)


I find it to be creative and edgy. I think it would work well on television and web ads but a different approach would have to be taken for the print ads in a campaign.


I think it would work best for political ads, since a lot of text could be used and it doesn't seem overwhelming.

The only downside to this type of ad would be that if the viewer misses the beginning of the ad, it may be hard to catch on to whats going on. I think this problem could be counteracted by creative and simple ad writing, though.

Below is a link to an example of kinetic typography pertaining to the movie Dumb and Dumber, also a video called "I Pledge," which was played at the Obama inauguration. Enjoy!

http://www.youtube.com/watch?v=YX6VeESsbmk
http://www.youtube.com/watch?v=51kAw4OTlA0&feature=related

Hello, world.

Nikki here. I love to look at ads and discuss them with friends and family and anyone who will listen. Though this is a class project,  I'm really happy to be sharing my thoughts on the commercialism-era we all live in.

One movie I'd suggest to anyone who would like to see a humorous take on advertising and branding is "Idiocracy." I think its relevant to the advertisement-bombarded world we set out in everyday.

Please read and comment because I 'd love to hear you agree and disagree with me and I'm also interested in what others think of the ads I call attention to.

Have a good day and keep your eyes open.

Nikki