About two years ago, Diet Mountain Dew put out commercials with interesting and odd facts to showcase the odd fact that Diet Dew was just as "good" as regular Dew. Their tag line was as follows:"You think that's surprising? Get this: Diet Dew has all the intensity of regular Dew with none of the calories."
I think they decided to go this route because simply stating the fact would've reminded audience members of Diet Dr. Pepper ads which have always told us that 'Diet is just as good as the original.' It was a good way to stand out, as I recall my grandparents and parents loving it.
This commercial hits the humor aspect of advertising right on the head. It's not offensive or gimmicky, its pretty clever, actually. My favorite part being the man and his wife at the ATM. Overall, its just so well done and funny.
Only problem is, I sometimes forget that the commercial was for Diet Mountain Dew. And the reason I think is that the ad mentions the product in the last 30 seconds only, and it doesn't stand out amidst the chaos of the commercial. They did hit the mark, however in making this a viral video. I simply think the humor overshadowed the product.
Though I love the humor in this ad, had it had more of the element of it's actual product, I think it would've been a much more successful advertisement.
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