The 2011 Honda Odyssey minivan commercials are trying to attract several audiences. Honda is using different songs to show the diversity of the van and its drivers.
In one commercial, aimed at men, a black 2011 Honda Odyssey morphs into a panther and hard rock music is playing while thunder is sounding in the background. The man, who was leaving the grocery store, is awe-struck by the minivan. Inside the van, a heavy metal rock video plays on the small TV in the van, the GPS has the location "Redemption Road" as its coordinates, and a large Marshall amplifier sits in the trunk, blasting the rock music.
Another, appealing to couples, shows a well dressed couple leaving a date presumably. The song "Smoke gets in your eyes" by The Platters plays in the background. As the sliding van door opens, rose petals fall out, a fire place image plays on the small TV, chocolate covered strawberries are in the glove compartment and a large oyster opens int he trunk to reveal many pearls.
The enticing visuals relating to the subjects in these commercials have little to do with the van and the viewer leaves the commercial knowing little about the van. The commercial doesn't tell a story and isn't informative, rather it just gets your attention. I applaud Honda for trying something new with a car commercial, but they missed the mark by trying to be too creative.
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