Ad Research Sites!

I've recently come across a couple of ad sites that are really interesting and helpful for gaining knowledge about the advertising world.


 Advertising Age, or AdAge, is a news site which discusses the new ad campaigns of companies. It is useful because its a one stop shop for all things advertising. It has articles about campaign failures and successes. I find it really interesting because I really didn't know a community like this existed and it will be easy for me to keep up with trends in advertising.


AdForum, which calls itself the "Resource Center for the Global Advertising Community" is a website that chronicles good ads from around the world. Each week it has a top 5 list which displays the most popular ads of the week. Ads are available in video form and print form to be discussed. Members of the website can choose favorite ads and comment on other ads, as well. And the membership is free. It also has job listing for people with advertising experience.


Both of these sites have up to date information about trend in the advertising world. I think they can be a great learning tool for you advertisers, as they are somewhat like creative libraries for integrated communication students.