I've noticed political ads don't follow the same rules as regular ads. But one rule in particular I feel should not be broken is the use of racism in political ads.
Immigration reform has made the issue of Mexican immigration a hot-button topic for vote-hungry politicians. In Tom Tancredo's ads, he uses terrible stereotypical material toward the Mexican immigrants in this country.
This kind of irrational fear and hatred made into an advertisement reaches millions, just like any other ad. Therefore, it has the same power as regular ads, the power of influence.
Those who use their advertising skills to help these messages to be sent out should stop. Its socially irresponsible to work for these campaigns. Politicians should follow the rules of regular advertising and stop using stereotypes in ads to further their careers and further the causes of hatred and fear in the public.
Even if an advertiser doesn't care about the social welfare of Mexican immigrants, they should consider: Advertising on TV is a powerful tool. When politicians use this privilege frivolously, they could draw attention from the FCC to regulate material used in ads, and this could limit creativity in other ads.
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