AMC's new drama, "The Walking Dead," is a show about the after effects of a zombie apocalypse. The show is a non-stop action, intensity-filled horror show. The ads surrounding it are standard, most are for more male-aimed products, a reflection of the shows audience. But one ad stood out in particular, oddly enough it was a Toyota ad.
In the Toyota ad, a car, specifically a Toyota Corolla, is being chased by a hoard of zombies in a zombie movie. The commercial caught my attention because I thought the show was back on. It could've been annoying to be tricked, but I actually appreciated the zombies they used in the commercial were impressive. I think the commercial works because it relates to the show and has a good use of the shows theme, zombies. Toyota put time into the zombie make-up and costumes, which zombie lovers, like myself, appreciate. in the mean time, a man in the commercial who is watching the movie with his scared love interest, is impressed by the Corolla.
I think this commercial was a good use of program-related advertising because it caught the viewers attention by including their specific interest, zombies. They did it in a respectful, tasteful and frankly, creepy way which this particular audience demographic clearly appreciates.
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